Thursday, 26 March 2009

Who are the womag's target market?

I pitched a feature to a well-known monthly this week. I'm also a personal subscriber.

I really struggle with magazines. Not since Working Woman in the 80s has there been one I really like, so I flirt with them all; a year's subscription here, six months there. They are either too celebrity-led (bleeah), too young (how to get your man, keep your man, look attractive for your man) or too old (adverts for zimmer frames, stair lifts etc.)

Anyway, the features ed told me that my story was too old for their readership which is "mainly women in their thirties". Funny how when I subscribed I distinctly remember it being for women of all ages.

No comments:

Post a Comment